Comparisons / Feefo
Fiducia vs Feefo
Feefo has no free plan and starts at £149 a month, and individual review URLs are disallowed for every crawler. Fiducia is free, and Pro costs €19.
| Feefo | Fiducia | |
|---|---|---|
| Cheapest paid plan | Essentials from £149 a month plus VAT; Enhanced from £299. | Pro: €19 or $19 per month, cancel anytime (bulk invites: up to 500 customers at once, as a CSV of single-use links). |
| Free plan | No. | Free forever: your public page, single-use invite links, public replies, the embeddable badge and the open API. |
| AI crawlers (GPTBot, ClaudeBot, PerplexityBot) | Closed for single reviews: */customer-review-* is disallowed for all bots. | Allowed. robots.txt blocks no AI crawler, and llms.txt lists every business page. |
| Structured data (schema.org AggregateRating) | Not verified. | Yes: Organization, AggregateRating and Review on every page, server-rendered. |
| Your data if you leave | Low: display API, webhooks and review export on all plans. | None. Every page is public HTML and every summary is open JSON (CORS open), so anyone can read or copy it. |
| How fake reviews are kept out | Known for invitation-only reviews from verified buyers (not re-checked on this date). | A review counts only after the reviewer confirms an email address; invited reviews are marked as such; the history is append-only, so edits never silently replace earlier text. |
When Feefo is the better choice
You are a UK retailer or insurer who needs Feefo's Google seller-ratings partnership and invitation-only model at scale.
When Fiducia is the better choice
You want the same verified-invite idea without £149 a month, and every review readable by AI assistants.
Questions
Can AI assistants read Feefo reviews?
Not the individual reviews: Feefo's robots.txt disallows */customer-review-* for every crawler.
Does Fiducia have verified reviews like Feefo?
Yes: reviews count only after email confirmation, and those that come from your invite links are labelled verified invites.
How much does Fiducia cost?
Fiducia is free for the page, the badge and single invites; Pro (€19 or $19 a month) only adds bulk invites.
See your own page
Every business already has an open Fiducia page. Claiming it is free: we email a sign-in link to an address on your domain.
Facts about Feefo checked on 29 September 2026 from: business.feefo.com, www.feefo.com. Prices change: tell us if one is out of date.