How to add a reviews widget to Webflow

In Webflow the badge goes in a Code Embed element, or in the site-wide custom code.

Step by step

Claim your free Fiducia page. Open the owner area, enter your domain and confirm with the link we send to an email address on that domain. Your public review page, badge and widget are free.
Copy the code. Replace yourshop.com with your domain. The badge shows your rating and links to your review page; the widget shows your latest reviews as a carousel, list or grid.
Badge (with review structured data):
```
<script src="https://fiducia.lumnika.com/widget/fiducia-badge.js" data-domain="yourshop.com" data-schema="1" async></script>
```
Reviews widget:
```
<script src="https://fiducia.lumnika.com/widget/fiducia-reviews.js" data-domain="yourshop.com" data-layout="carousel" async></script>
```
Both load asynchronously, use no cookies and are isolated from your site's CSS. Options (layout, language, theme, number of reviews): see the live demo
Paste it in Webflow. In the Designer open the Add panel, drag a Code Embed element onto the canvas, paste the snippet and click Save & Close. The widget renders on the published site, not in the Designer.
Turn on review rich snippets. For every page open Site settings, then Custom code, paste the badge snippet in Footer code, save and publish.
Collect reviews automatically. Webflow Ecommerce has a new order trigger in Zapier and Make: add an HTTP step to the Fiducia invites API (see below). Webflow webhooks cannot add an Authorization header, so they cannot call the API directly.

Automatic invites from {name} orders

Webflow does not let a site send authenticated requests on its own, so connect it with Zapier, Make or n8n: use the new paid order trigger of your Webflow app and add an HTTP step that calls the invites API below. If you take payments with Stripe, the Stripe webhook in your dashboard needs no automation tool at all.

Any other tool (Zapier, Make, n8n or your own backend) can send an invite with one HTTP request to the invites API. Create the API key in your dashboard (Pro):

curl -X POST https://fiducia.lumnika.com/api/v1/invites \
  -H "Authorization: Bearer fk_your_api_key" \
  -H "Content-Type: application/json" \
  -d '{"email":"customer@example.com","name":"Maria","orderRef":"1042"}'

The response is 202 with the invite link. Sending the same orderRef again returns 409 and no second email, so retries are safe. Limit: 500 invites per 24 hours.

Questions

Will the widget slow down my Webflow site?

No. The script is small, loads asynchronously after your page, has no dependencies and sets no cookies. If the review service is unreachable the badge simply does not appear.

Will Google show review stars for my site?

Google does not show star snippets for reviews a business publishes about itself on its own site (self-serving reviews of LocalBusiness and Organization). The structured data is still read by other search engines and by AI assistants such as ChatGPT, Perplexity and Gemini, and your public Fiducia page is a separate site where your rating can appear.

Which Webflow plan do I need?

Code Embed and site-wide custom code need a paid Site plan (or a paid Workspace for staging sites).

Is it free?

Yes: the public page, the badge, the widget with your latest reviews and manual invites are free. Pro (€19/$19 a month, 14-day free trial) adds automatic invites (Stripe, API, plugins), bulk CSV invites, up to 50 reviews in the widget and no branding.

Your review page is waiting

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Other platforms: Wix · Squarespace · BigCommerce · Framer · Ghost · WordPress · WooCommerce · Shopify · HTML

Menus and plan requirements for Webflow checked against the official documentation on 1 October 2026: help.webflow.com, help.webflow.com